“Companies need a sleep strategy in order to succeed in the future of work.”
That’s the argument in a new piece in Fast Company, authored by One Strategy Group CEO David Meadvin and Stanford University School of Medicine Clinical Associate Professor of Sleep Medicine Dr. Scott Kutscher.
In fact, both authors point to signs that the era of founders and leaders fetishizing low-sleep lifestyles may be coming to an end. Instead of conflating long hours with ambition – and intentionally or unintentionally pushing that mindset onto employees – executives are now sporting sleep trackers and boasting about consistently restful nights.
And that’s a development to be celebrated. The science is clear that “poor sleep reduces attention span, reaction time, and the ability to process new information,” they write, noting that “even moderate levels of fatigue cause a higher level of impairment than alcohol intoxication.”
Now CEOs need to go beyond focusing on their own sleep to develop enterprise-wide sleep strategies. Compared with many of the health-related benefits companies deploy, sleep is easily one of the lowest-cost and highest-ROI solutions companies can invest in.
Here are a few actions that some forward-thinking leaders are already taking:
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