One Strategy Group continues to grow: This week, we announced the acquisition of Fuller Impact Group, a purpose-driven brand strategy firm.
PRWeek covered the announcement, reporting that David Fuller, FIG's founder, will join One Strategy Group as an Executive Vice President, where he will combine his experience in brand strategy and market activation with OSG's strength in strategic communications, reputation, and more
“When you connect those disciplines, you create an opportunity that allows us to influence not just what a company says, but what they do, how they grow, how they show up and how they engage their audiences,” Fuller told PRWeek.
Fuller's extensive work supporting nonprofit, healthcare, biotech, sports and financial services clients will help One Strategy Group bring deep expertise to a range of sectors. As part of the acquistion, Fuller will continue serving his existing clients, supported by the OSG team and the Paritee global network.
“Our view is that we don't have to compete with a holding company on scale, because we're creating something that's incredibly valuable and different by ultimately connecting the dots and helping our clients win in the real world,” One Strategy Group CEO David Meadvin told PRWeek. “It's a very different model, but it's the one we think is right for where the industry is going.”
Read more about One Strategy Group's acquisition of Fuller Impact Group in PRWeek's coverage.
